ISSN : 3049-1754 (PRINT) ISSN : 3048-8966 (ONLINE)
VOLUME 2 ISSUE 2 , JULY - DECEMBER 2025
INDEX
EDITOR'S NOTE
TOPIC: CONTEMPORARY FINANCIAL, BEHAVIOUR, INNOVATION, AND RISK IN EMERGING ECONOMIES
Dr Arun T C Dr Ramanatha H R
- Assistant Professor, Christ (Deemed To Be University), Bengaluru
- Professor, Christ (Deemed To Be University), Bengaluru
TOPIC: DETERMINANTS OF RETAIL INVESTOR DECISION MAKING: A BEHAVIOURAL FINANCE ANALYSIS OF PSYCHOLOGICAL AND SOCIO-DEMOGRAPHIC INFLUENCES
Mr. Jeevan Hira & Dr. Ramanatha H R
- Student, Christ (Deemed to be University), Bengaluru
- Professor, Christ (Deemed to be University), Bengaluru
TOPIC: INTERNATIONAL FINANCIAL LITERACY AND INCLUSIVE FINANCE MODELS FOR SMART CITY DEVELOPMENT: LESSONS AND APPLICATIONS
Ms. Divya J & Dr. Sushin M
- Research Scholar, Christ (Deemed To Be University), Bengaluru
- Assistant Professor, Christ (Deemed To Be University), Bengaluru
TOPIC: COGNITIVE INFLUENCES ON SUSTAINABLE CONSUMER BEHAVIOR: INSIGHTS FROM GENERATIONAL AND URBAN-RURAL DYNAMICS
Ayyoob A & Dr. Aparna Sajeev
- Research Scholar, Department of Commerce and Management Studies, School of Business Studies, University of Calicut, Kerala
- Assistant Professor, Department of Commerce and Management Studies, School of Business Studies, University of Calicut, Kerala
TOPIC: A BIBLIOMETRIC ANALYSIS OF EMOTIONAL MARKETING AND BRAND LOYALTY IN THE COSMETIC INDUSTRY
Prof. Sushma M , Prof. Manoj HR & Dr. Nijaguna G
- Assistant Professor, Department of Management, Ananya Institute of Commerce and Management, Tumkur
- Assistant Professor, Department of Management, Acharya Institute of Graduate Studies, Bengaluru
- Professor, Department of MBA, Acharya Institute of Technology, Soldevanahalli, Bengaluru
TOPIC: Impact of financial literacy on savings and Investment decisions across generations X, Y, Z
Dr. K V N Lakshmi , Mr. Pulkit Bothra , Mr. Sakshi Baheti & Mr. Darshan Jain N
- Asst. Professor, Christ (Deemed to be University),Bangalore
- Student, Christ (Deemed to be University), Bangalore
- Student, Christ (Deemed to be University), Bangalore
- Student, Christ (Deemed to be University), Bangalore
TOPIC: Entrepreneurial challenges in a southern indian state: exploring financial awareness, credit access and related barriers to entrepreneurship
Dr. Anu, B & Mr. Ajith, C
- Assistant Professor, Christ(Deemed to be University) , Bengaluru
- Principal Consultant, Centre for Management Development, Trivandrum
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