ISSN : 3049-1754 (PRINT) ISSN : 3048-8966 (ONLINE)
A STUDY ON CONSUMER PERCEPTION TOWARDS ELECTRONIC VEHICLES (EV) IN INDIA
YOGESH CHAUDHARY
Affiliations:
Master of Business Administration Jagan Institute of Management Studies, Kalkaji
Abstract:
With the current depletion of fossil fuels and its price hike, there is a need for another energy resource to run the vehicle. The automobile sector is considering Electric Vehicle as a solution to the industry and environment in India. However, the current market penetration of EV is relatively low in spite of governments implementing EV policies. Through this paper potential scope of Electric vehicle in India will be studied and Consumer perception for same will be analyzed. With the current depletion of fossil fuels and its price hike, there is a need for another energy resource to run the vehicle. The automobile sector is considering Electric Vehicle as a solution to the industry and environment in India. However, the current market penetration of EV is relatively low in spite of governments implementing EV policies. Through this paper potential scope of Electric vehicle in India will be studied and Consumer perception for same will be analyzed. ‘Global warming’, ‘Greenpeace’ and ‘Ozone Layer Depletion’ are the terms almost everyone is quite familiar. As society becomes more concerned with the natural environment, businesses also have to adopt environmental concerns as their corporate social responsibility. Marketing the environment friendly products are called as green marketing. In recent era the automobile sector has been one of the major reasons behind global warming due to its high carbon emissions. So as a social responsibility, it is necessary to promote green vehicles in Indian market by the automobile industries to reduce its effect on environment. Green marketing can be considered to be contributing towards enhancing environmental performance of industry and an important element of the evolution of the Indian automobile industry as it responds to challenges of environmental regulations, increasing customer expectations and economic pressure. This study essentially, provides an in-depth study of the consumer’s attitude and perceptions towards green vehicles. It tries to answer fundamental questions that affect the awareness level and preference of the consumers to opt for an environment friendly car over a normal car.
Keywords:
Publishing Chronology:
Received - 15/04/2024
Accepted - 30/11/2024
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