Upasana Article

ISSN : 3049-1754 (PRINT) ISSN : 3048-8966 (ONLINE)

INDO-ASIAN JOURNAL OF SOCIAL SCIENCE AND MANAGEMENT RESEARCH

Upasana Gupta

Affiliations:

Ballpen Media Pvt. Ltd.

Abstract:

According to a report by EY Global Fintech Adoption Index published in 2019, India's use of fintech increased from 52 percent in 2017 to 87 percent in 2019. Increased digital infrastructure and higher internet penetration are driving the Fintech market. 25% of small businesses around the world have adopted fintech services. This study's objective is to determine the most significant factor influencing small business intentions to use financial technology. The registered MSMEs (Micro, Small and Medium Enterprises) of India are taken into consideration in this study. A close-ended structured questionnaire was used to obtain original data for the paper's descriptive and inferential study design. The information was gathered between December 2021 and February 2022. The financial technology acceptance was found to be affected by Efficiency & security and Reduced cost while original TAM variables which are Perceived ease for use and perceived usefulness was found to be insignificant in case MSME sector. Further, it has been discovered from multi-group analysis that length of work experience of owners/managers has potential difference while adopting financial technology in business.

Keywords:

Fintech, Length of experience, MSMEs, TAM

Publishing Chronology:

Received - 29/8/2024

Accepted - 04/01/2025

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INDO-ASIAN JOURNAL OF SOCIAL SCIENCE AND MANAGEMENT RESEARCH

Upasana Gupta

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